FACE is a multibrand AV distributor based in Boom, Belgium, serving Europe and beyond. We provide professional AV and MI solutions through four divisions:
FACE PRO supports system integrators, theatres, cultural centers, rental companies, resellers, broadcasters, and consultants. Representing over 20 leading brands, our team is ready to help bring your audiovisual projects to life.
FACE MI connects musical instrument brands to expand their reach within the European market through efficient and dynamic distribution.
FACE Academy equips future AV professionals with hands-on training in the latest technologies. We bridge the gap between education and innovation in the audiovisual industry.
FACE Innovations develops, engineers and manufactures next-generation technology solutions, driving progress in the entertainment industry. Based at The Lab of Tomorrow, FACE Innovations operates where creativity meets technology.
Ampco Belgium was founded by Karel De Piere and Eric De Bruijn, who joined the venture through his company Ampco Audio Products.
The company started distributing professional audio equipment for the entertainment market and represents widely known brands such as Martin Audio, Midas Consoles, BSS and AKG.
Candela was founded as a daughter of Ampco, aiming to expand the distribution business to professional lighting equipment.
Candela quickly gained the confidence of manufacturers such as Vari*Lite, MA Lighting and Major- which represented a solid portfolio for the rental broadcast and theatre market.
Around this time both Ampco and Candela also started to focus on system integration and installations.
Ampco and Candela join the Ampco Flashlight Group, which has various companies branching out in Sales, Rental and Technology divisions.
The group continues expansion in the Benelux, Germany, France and Romania. All Audio-Visual techniques are supplied with a large focus on the entertainment market.
The Belgian Sales divisions of the group decide to become independent and Karel De Piere acquires 100% ownership and sells his stake in the Ampco Flashlight Group.
Ampco and Candela focus 100% on sales and serve the market through their distribution, project and dealer branches, respectively representing the Audio and Lighting side of the business.
FACE is born out of the merger of Ampco Belgium and Candela. A "joined" audio-visual sales company will strengthen the market position and increased synergy and more efficient service benefit both the company and its clientele.
FACE specializes in Audio, Lighting and Video and supply hardware, software and services to professionals, the project market and a network of dealers active in the entertainment, communication and architectural markets.
The concept of ESP is born; an outsourcing division for manufacturers who want to get connected to the European market.
Meanwhile the classic FACE activities are expanding outside Benelux to the rest of Europe.
To support the company's growth new satellite sales divisions are set up in The Netherlands and Germany. FACE and ESP develop a new digital strategy and move into B2B E-commerce activities to better support the larger market.
During both previous years, FACE initiated various joint ventures with several overseas MI brands. Our sales team grows further with a sales representative in Spain and France.
To serve and expand the Italian market an additional team member has joined our sales team for the MI brands. This way FACE can run an efficient operation in Italy.
We are still expanding as a company in as well people as skillset in the marketing, finance and technical departments.
FACE Projects receives a mondo*dr award for the audiovisual installation at Impérial in Brussels. Meanwhile, our MI activities expand through the distribution of Ultimate Support, JamStands and Nucleus across 20 European markets.
FACE becomes the exclusive Benelux distributor for Starway, further expanding our professional lighting portfolio.
Our lighting activities grow through projects with Pixelbeam and Casino Koksijde. FACE also becomes the exclusive European distributor for Crazy Tube Circuits, including the UK.
FACE becomes PK Sound’s regional distributor for Central Europe, strengthening our professional audio portfolio and international reach.
FACE Danube launches in Bucharest, bringing our professional audiovisual and MI activities closer to customers in Romania, Hungary, Bulgaria and Moldova.
FACE Innovations presents Lucenti and KLSTR at Showlight. Our portfolio expands with LumenRadio in Belgium and Luxembourg, while FACE Danube adds Electro-Voice and Dynacord in Romania, Hungary and Moldova.
Our lighting portfolio grows with SGM in Belgium and Luxembourg and Robert Juliat in Romania. Xine Robotics, part of FACE Innovations, powers Tomorrowland’s Floating Sky, while our Electro-Voice and Dynacord partnership expands to MI retail and rental in Germany.
