Antonio Mendoza

Antonio Mendoza started playing guitar when he was around 12 years old, a passion that would eventually become his profession. With over 20 years of experience in the musical instrument industry, his career has taken him through various roles, from working as a backline technician to spending more than ten years in a musical instrument store. Since 2014, he has been working in distribution, collaborating with both European distributors and international brands. He now joins FACE MI to cover Spain and Portugal, bringing his experience and knowledge of the industry from different perspectives. Passionate about rock music, guitars and, especially, effects pedals, he still loves discovering new gear and gadgets, both at work and in his free time.