In 1979, a music store in Essex, United Kingdom, was building and hiring out PA systems to local musicians. It soon became apparent that some of this equipment was not being used simply as PA but instead was being used by bass players, who for so long had to put up with underpowered amplification that was often merely a guitar amplifier with a modified tone circuit. The store owner and staff soon realised the potential of developing products specifically for bass players that were more substantial in power and offered greater tone shaping facilities than what was previously available. Consequently, a new brand emerged: Trace Elliot, the original bass amplification specialist. #98cf7b