When researching the market to see which brands offer a range of luminaries that qualify, he contacted FACE. The potential match with Ayrton was clear, but significant investments require in-depth testing. During the Ayrton demo days at FACE, Frank Verstraeten had the opportunity to experience the exceptional optics and the feature-rich lights Ayrton achieved to develop. In addition, the high-end build quality stood out, much to his appreciation.
As Frank has been working closely with numerous designers and production companies for years for his LED screen rentals, he asked them to give their point of view. In all consultations, Ayrton got nothing but positive comments. Reviews were immensely praising, especially on the recently launched products such as Perseo, Cobra, and Domino.
Pixelbeam will concentrate on a single brand offering with Ayrton fixtures and focuses on production and rental companies. As a dry hire house, Pixelbeam has no ambitions to do productions or built lighting rigs. At the same time, they will facilitate designers to visit the 800sqm demo and training center known as 'The Bunker' to experience, test, or prepare their visual creations.
“We are excited to be part of the clear vision which Pixelbeam has. Working with an organization that is bringing incredible knowledge and processes gained from the video dry hire market into the lighting one is an opportunity we did not want to miss. We cannot wait to see what the future holds and look forward to further expanding our relationship alongside our friends and distributor in Belgium FACE. It is super to know that Ayrton is now available at yet another top company, further fulfilling the market’s needs.” Chris Ferrante CEO at Ayrton.
Karel de Piere from FACE stated, "having Ayrton available at a dry hire Rental support company will be essential to accelerate the brand's success in our area. The fact that a new branch within a respected dry hire company like Pixelscreen will run this is a bonus to all users and fans of the Ayrton brand. We will support Pixelbeam with technical advice to ensure this will lead to the same success as his LED screen activities!"
The first shipments of fixtures already arrived at Pixelbeam. The rental stock will consist of Perseo Beams, Domino LTs, brand new Zonda 9 FX models, and yet to be unveiled powerful compact long throw fixtures. For all inquiries, go to pixelbeam.eu and fill in the request form to get instant quotes and availably insights. Pixelbeam uses artificial intelligence to process every inquiry 24/7 instantly and efficiently.
The company has over 40.000 sqm of LED screens in their inventory, varying from high to low pitch, in and outdoor rated, black-faced to see-through screens. Their rental products have been used in many international festivals, EDM events, touring concerts, Formula 1 races, Fifa matches, broadcast productions, and even fixed install rentals for commercial facilities.
All LED screens are custom made with one main supplier, tailored to the specifications of the owner Frank Verstraeten who engineers each line to his extremely high standards. In addition, his in-house laboratory can repair and maintain all models up to the smallest component level. The company is based in a 15.000 sqm building in the center of Belgium near Brussels.