The association was founded in February 2005 by leading companies from various sectors of the musical instrument industry in Germany, with the aim of organising a strong general association that represents the entire industry across all sectors. SOMM sees itself as a lobby, service provider and communications link for all trade and economic relations within and outside the musical instrument and music equipment industry (MI industry).
"I am happy about the new entry of FACE, which underpins two things: the European orientation of SOMM as well as the fact that we as an association are committed to all areas of the broad-based musical instrument and music equipment industry", says Daniel Knöll, Managing Director of the SOMM - Society Of Music Merchants eV .
Thomas Hübner, Division Manager MI Retail, FACE : “The pandemic has made clear in a drastic way how important a lively and committed exchange with all industry participants is. We are convinced that only a strong, closed community can develop effective ideas and concepts that can ultimately meet the complex challenges of our time. By joining SOMM, we want to underline that FACE wants to take an active role in the market. We look forward to working with all members of SOMM to work out strategies for the future. "
FACE has been a full-service provider for the AV industry for over 20 years. Headquartered in Boom, Belgium, the company offers a wide range of solutions and services in Europe and beyond. FACE has several strategic business areas: in addition to sales for the "Professional AV" and "MI" markets, the company also has a specialized project and integration department. A team of experienced AV specialists develops complete projects for amusement parks, companies, museums, theaters and stages.
FACE's “MI Retail Division” represents a wide range of MI-oriented brands in Europe. As a partner of the German-speaking MI specialist trade, FACE has been active for over 10 years with a team of experienced employees based in Germany. The strategic and operational sales and marketing alignment of the entire “MI Retail Division” is also controlled from Germany. Currently, the sales activity for the German MI specialist trade includes the products of the following brands: Radial, Peavey, Walrus Audio, Pedaltrain, Trace Elliot, Carl Martin, J. Rockett, Beetronics, Bulldog Music Gear and Primacoustic.